NUTSHELL
I’ve worn many hats throughout my career. Strategist, writer, designer, art director, emerging technologist, creative director, storyteller, experience designer, and now product designer — bringing all the skills together. In short, I’m a curious, tenacious, creative problem solver — whether it’s interaction, branding, research, experiential, or product design.
I orchestrate the languages of user experience, system design, and AI/ML integration to help people and companies accomplish amazing things together. I understand and anticipate how people will perceive, interpret, and respond to these cues, then create avenues for engagement.
RESULTS DRIVEN
My designs have individually and collaboratively positively impacted not only my immediate teams, but also entire companies.
• 2,763% increase in financing page visits and directly attributable sales hit an all-time high for Audi USA
• Enhanced Google Store buy flow optimizations designed to improve engagement and increase conversions for Google
• Increased Crunchyroll WoW AVOD +97% and WoW SVOD +125% on critical titles for Crunchyroll
COLLABORATION AND Leadership
I have built, evolved, and deepened relationships with cross-functional teams, including developers, product managers, and stakeholders.
• Conducted 1:1 cross-functional and C-level interviews to identify and implement new collaboration efforts
• Developed and implemented my “octopus” model of embedding UX and brand SMEs within each business unit
• Identified and established a career ladder system and role definition for UX, brand, creative ops, and production
CONTINUOUS LEARNING
I’m insatiably curious and believe when you stop learning, you drift into irrelevance. Here are a few of my favorites.
• UX/UI Design Boot Camp Certificate: UC Berkeley, CA
• Google Foundations of UX Design Certificate: Online
• Wearable and Smart Device UX Design Certificate: SCU, CA
• Mobile UX Design Certificate: UC San Francisco, CA
Mission
My focus is on creating user-centric designs based on user research, usability testing, and feedback. My ability to empathize with people, understand their needs, then design experiences that provide seamless and delightful engagement.
I’m a creative problem solver and leader who conceptualizes, designs, writes, and launches end-to-end revenue-driving experiences across different surfaces, allowing people to flow seamlessly from one medium to another.
I tirelessly leverage all the passion I have for being at the forefront of product design. Helping companies shape the future of industries, and hopefully cultures, through experience design is precisely the type of challenge that complements and fuels my professional ambitions.
My design thinking experience across E2E, E2C, and C2C provides a unique, empathetic, and intelligent combination of transferable skills. I’ve collected a select number of examples that showcase my experience design work across several industries and companies. And have more upon request.
Interested?
Interested?
Even though the rest of my team was holding up #1s, I opted for four — I guess I've always looked at the big picture.