RESUME

Product Designer specializing in AI-native product design, with a focus on how intelligent systems shape human reasoning, decision-making, and real-world outcomes. I design agentic and conversational AI systems that integrate LLMs, retrieval systems, and structured data into workflows where model outputs directly influence user behavior. My work emphasizes making AI systems interpretable, steerable, and trustworthy, particularly in complex, high-stakes domains like financial services. I bring a systems-level approach that connects model behavior, interaction design, and human cognition, partnering closely with product, engineering, and research to translate emerging AI capabilities into usable, responsible products.

CORE EXPERTISE

• AI Product Design (LLMs, agentic systems, RAG)

• Human–AI Interaction & Collaboration Design

• Conversational & Multimodal UX

• Interpretability, Trust, and AI Transparency

• Decision System Design (high-stakes workflows)

• Systems Thinking & Experience Architecture

• Rapid Prototyping (high-fidelity, interaction-rich)

• Cross-functional product strategy in ambiguous environments

SELECTED FOCUS AREAS

• Designing for appropriate reliance on AI systems

• Representing model uncertainty, confidence, and tradeoffs

• Structuring human–AI decision loops

• Translating probabilistic outputs into clear mental models

• Embedding AI into real-world workflows (not standalone tools)

Professional Experience

SALESFORCE, Financial Services Cloud, Senior Product Designer, AI Experiences, 2023 – Present

Leading design of AI-assisted decision systems used by financial advisors, bankers, and clients in complex, high-stakes workflows..

• Designed and launched agentic AI systems that synthesize structured data, LLM outputs, and retrieval pipelines into actionable insights and next-best actions

• Defined interaction models for human–AI collaboration, including inspection, refinement, and validation of AI-generated outputs

• Designed conversational and panel-based AI interfaces supporting recommendations, explainability, citations, and follow-on actions

• Partnered with Product, Engineering, and Data Science to align UX with model behavior, latency constraints, and system limitations

• Developed prompt strategies, response schemas, and feedback loops (evaluation signals, user corrections, iterative refinement)

• Drove systems-level UX across proactive AI guidance surfaces, alerts, and monitoring systems.

IMPACT

• 56+ features shipped, including 17 zero-to-one AI capabilities

• 32 agentic insights and action systems deployed

• 11 active pilot programs validating AI-assisted workflows

• Reduced cognitive load by consolidating fragmented signals into coherent AI-mediated decision systems

• Established reusable AI interaction patterns across Financial Services Cloud

SELECTED AI & SYSTEMS DESIGN WORK

• Agentic AI Panels & Assistants

Designed embedded AI assistants that synthesize data, generate insights, and recommend next-best actions within live workflows.

• Conversational AI Interaction Models
Defined conversation structures, fallback behaviors, and response framing for AI systems operating under uncertainty.

• Intelligent Signaling & Monitoring Systems
Architected experiences that surface AI-generated alerts, recommendations, and confidence cues across complex datasets.

DESIGN PHILOSOPHY

• AI systems should be understandable before they are powerful

• Trust emerges from legibility, not persuasion

• Designing for AI requires shaping systems and behaviors, not just interfaces

• The goal is not automation, but better human judgment

EDUCATION

TOOLS & METHODS

• Agentblazer Certification: Salesforce Trailhead, USA

• Trailblazer Certification: Salesforce Trailhead, USA

• UX/UI Design Bootcamp Certificate: UC Berkeley, CA
• Google Foundations of UX Design Certificate: Online
• Wearable and Smart Device UX Design Certificate: SCU, CA
• Mobile UX Design Certificate: UC San Francisco, CA
• Art direction, design, and writing: Creative Circus, Atlanta, GA
• Journalism with advertising emphasis: University of MN
• Studied Japanese and taught English for one year: Tokyo, JP

• Figma (advanced prototyping)

• Prompt design

• Conversational flow design

• Rapid validation

• Systems mapping

• Research synthesis

• A whiteboard, markers, a No. 2 pencil w/ eraser, and my mind

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ADDITIONAL EXPERIENCE

BANK OF AMERICA, Sr. Product Designer, 2022 – 2023
Led 0→1 design for AI-integrated banking experiences, how AI augments financial decision-making at scale.

• Designed AI-assisted experiences integrating Erica across global banking platforms

• Built interaction models connecting user intent, financial context, and AI-generated outputs

• Defined user journeys grounded in behavioral and cognitive patterns in financial decision-making

• Prototyped and tested AI recommendation systems, validation loops and user feedback mechanisms

• Established iterative frameworks for evolving AI capabilities alongside user trust and adoption

GOOGLE, Sr. Experience Designer contract, 2022 – 2022
Collaborated with Devices and Services, Google Store, xFN partners, and international teams on new product launches across the Pixel ecosystem.

• Designed decision-support flows for global hardware launches

• Contributed to buy-flow optimizations to improve engagement

• Supported Google Store business; helped define customer experience requirements

• Drove global stakeholder localization alignment across 18 markets

• Enhanced content design framework to ensure consistency and efficiency across all org launches

CRUNCHYROLL, Design Director, 2018 – 2021

Led UX across large-scale consumer platforms, shaping systems that influence user behavior at scale.

• Directed experience design across streaming, commerce, and community ecosystems

• Designed engagement systems influencing millions of users’ content decisions and behaviors

• Led creation of large-scale digital experiences (300k+ engagement hours)

• Built and scaled teams, systems, and design infrastructure across the organization

SALESFORCE, Group Creative Director via agency, 2016 – 2018

Led and executed strategy, UX, brand design, and content to launch the Salesforce Customer 360º and Trailblazer Journey experiences in the physical and digital worlds.

• Designed 20+ interactive, film, print, live, and environmental customer story experiences

• Leveraged product data, demographic info, geo-location, event content, and attendee actions

• Connected 170k attendees to the right products and partners, generating all-time high organic leads

• Cultivated allyship among cross-functional peers and stakeholders

CIRCUSFREAKS, Creative Director, 2015 – 2022
UX and brand design and writing for Google, Facebook, Salesforce, Chevy, Sprint, Visa, HP, MetLife, Braintree, Rdio, World of Warcraft, Target, Xbox, Best Buy, Geek Squad, and more.
• Pitched, landed, and designed UX and brand experiences for 20+ worldwide corporations

APPLE, Associate Creative Director, 2014 – 2015

Led the Apple Watch launch and iPhone release across multiple channels. A strategic and creative leader able to determine and articulate what makes winning solutions and products.

• Defined and conceptualized user experiences, wrote wireframes and messaging for marketing

• Led, conceptualized, and wrote in-store interactive and direct marketing experiences

• 36MM units sold during the launch window, as cited by CNET

• Defined and nurtured an open channel of communication with executive leadership, business unit stakeholders, entertainment licensors, vendor partners, and the creative studio

AUDI, Associate Creative Director via agency, 2013 – 2014
Led, conceptualized, and executed UX and brand design and writing for the FWA-awarded site redesign, myAudi mobile experiences, and marketing materials.

• Conceptualized, wireframed, designed, and wrote desktop, mobile, and marketing experiences

• 227% increase in car configurations, 675% increase in myAudi interactions

• 2,763% increase in financing page visits and directly trackable sales hit an all-time high

• Successfully translated business objectives into solutions that maintained and increased project scope
• Identified, united, and drove the overarching strategic and creative vision for the brand across all media, and platforms while inspiring creative teams, the company, and the world.

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