Impact
• +63K registered attendees
• +331,000 hours on the platform during the event
• 67% of traffic driven via mobile
• Directly attributable subscription increase
• +331,000 hours on the platform during the event
• 67% of traffic driven via mobile
• Directly attributable subscription increase
Roles
• Creative Direction: Brian Thompson
• Style Guide: Funimation / Brian Thompson
• UX Design: Funimation / Brian Thompson
• UX Writing: Brian Thompson
• Style Guide: Funimation / Brian Thompson
• UX Design: Funimation / Brian Thompson
• UX Writing: Brian Thompson
Process and presentation
• CEO, CMO, CCO, and Community Stakeholder interviews
• Conducted category and user research
• Defined, presented, and led company-wide adoption of business objectives, mandatories, and creative goals
• Conducted category and user research
• Defined, presented, and led company-wide adoption of business objectives, mandatories, and creative goals
Detailed documentation
• Worked from existing brand guidelines
• Expanded and evolved digital guidelines
• Identified new interactive engagement opportunities
• Developed and documented
• Expanded and evolved digital guidelines
• Identified new interactive engagement opportunities
• Developed and documented
Alley Reference
Alley Sketch
Alley Color
Alley Motion
Bringing it all together
Discovering new ideas and presenting them
Along the way, we wanted to create more buzz, celebrate the sponsors, and give away amazing gifts and merch.
• Presented the business case to all stakeholders and partners
• Conceptualized, designed, and launched a scavenger hunt program
• Even recorded and album
Impact
• 74% of banner clicks were driven by Swag Quest content
• 6,750 total social posts
• 108,000 total chat comments
• Developed and documented
• 6,750 total social posts
• 108,000 total chat comments
• Developed and documented
Conclusions
• Led conceptualization and execution of UX and brand design, writing, social, and online marketing materials for the first-ever, award-winning virtual anime convention, FunimationCon
• Researched landscape, category, and user base to define personas, user flows, user journeys, site mapping, wireframing, prototyping, and high fidelity asset delivery across multiple surfaces
• Researched landscape, category, and user base to define personas, user flows, user journeys, site mapping, wireframing, prototyping, and high fidelity asset delivery across multiple surfaces
Impact
• +63K registered attendees
• +331,000 hours on platform during event
• 67% of traffic via mobile
• Directly attributable subscription increase
• +331,000 hours on platform during event
• 67% of traffic via mobile
• Directly attributable subscription increase
